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Small business marketing:
The key to sustainability
In South Africa, current employment trends have revealed a significant shift from the corporate sphere into self-employment. This development, combined with various initiatives aimed at empowering small business owners, has created a plethora of opportunities for those wishing to create personal wealth through owning and managing their own companies.
While self-employment has existed for many years, the current boom has transformed the small business arena into a far more competitive environment than ever before, forcing entrepreneurs to up the ante when it comes to marketing their products and services. No matter what you’re offering, small business marketing – via networking, advertising, branding and promotions – is absolutely critical to the success of your company. Without marketing, your business runs the very real risk of falling into obscurity.
